Each season a series of invitations are mailed to top Brown Thomas customers highlighting the key fashion events in-store for the forthcoming season. For AW 2014, I introduced a system of producing the invites whereby the reverse was printed & foiled while the event details were to be confirmed. This ensured that a beautiful invite was produced on a tight timescale. The invites were printed on luxurious Curious Skin Milk with a silver foil deboss on one side.